Jinjiang Inn Company Limited (hereafter referred to as Jinjiang Inn Company), the first and largest professional enterprise operating and managing budget chain hotels in China, is the subsidiary of Jinjiang International – the largest comprehensive tourist enterprise group in China. Established in 1996, the company mainly deals with the operation and management of budget chain hotels, branded as “Jinjiang Inn”, with a registered capital of 172.97 million yuan RMB. “Jinjiang Inn” is known as one of the famous trademarks in Shanghai and a prestigious one in the domestic budget hotel industry. Since its establishment, Jinjiang Inn Company has always been holding “serving the guests heart and soul for their complete satisfaction” as the service concept, “seeking common growth and win-win solutions to reward the society” as the operation principles, and “developing with innovation and seeking perfection through details” as the enterprise spirit in its successful creation of the third generation budget chain inns featuring concise and exquisite style, noble taste and family-like characteristics; in its establishment of the separate booking engine with advanced equipment and complete functions, the website of Jinjiang Inn Company as well as the Blue Whale Club for our members; in its design and compilation of the systematic management patterns characteristic of Jinjiang Inn Company; in its foundation of Jinjiang Inn Management School, which is specially devoted to the training of all types of executives for budget chain hotels.
By means of brand management, Jinjiang Inn Company manages hotels, sells franchise and provides franchisers with overall support and services inclusive of brand, distribution, management, training, technology, etc. In order to promote the healthy and ordered development of the franchise management of Jinjiang Inn, the respective hotels operated by the company are required to provide guests with “clean, safe and comfortable environment, convenient and high-quality services as well as inexpensive princes” in accordance with the pattern of uniform business activities, identical service logos, standard management criteria, superior marketing strategies, simplified operating system, chain hotel networking and shared resources.
The company has made today’s achievement and won the customers’ satisfaction, the market’s recognition as well as the society’s respect through keeping practicing, for years, the contemporary operational concept of budget chain hotels with honesty and pragmatism in the spirit of keeping up with the times. By the end of 2005, the total number of Jinjiang Inn hotels has topped 110 (including programs still in the pipeline) with 15,475 guest rooms. The hotel distribution covers 20 provinces and municipalities in China in 37 cities nationwide. The overall assets operated and managed by Jinjiang Inn Company amount to 1.5 billion yuan RMB, with the long-term objective of 1,000 hotels.
Sailing away to embrace the world, the Jinjiang Inn Company will continue proactively expediting the process of its progress with more advanced and professional operation, long-term objectives, outstanding proficiency and high speed through its efforts to build Jinjiang Inn as an international chain operation brand that wins customers’ reliance and loyalty.
Address:NO.245 JIang Yan Rd. Hai zhu DIstrict Guangzhou 510260
020-34369086